Centra.

Data Deletion

Last updated: 26 September 2026

This page explains how to have data deleted that Centra holds because a business connected WhatsApp to Centra through Facebook (the Centra Messaging app). It applies alongside our privacy policy, which covers everything else.

What we hold from a WhatsApp connection

When a business connects its WhatsApp Business Account to Centra, we store:

• Connection details: the WhatsApp Business Account ID, the Meta business ID, which Centra user connected it, and when.
• An access token that lets Centra send and receive WhatsApp messages for that business. It is encrypted at rest (AES-256-GCM).
• The business's WhatsApp numbers: phone number, display name and registration status.
• Message templates the business has created, and whether Meta approved them.
• Conversations and messages: the phone number and WhatsApp profile name of each person the business messages, the content of messages sent and received, attachments, and delivery and read status.

We do not store your Facebook password, your Facebook profile, your friends list or your posts. Signing in with Facebook is only used to authorise the connection. We do not use any of this data for our own purposes, sell it, or use it to train AI models.

If you are a Centra customer

To have your WhatsApp connection and the data above deleted, email support@centrahq.co.uk from an address on your Centra account, with "Data deletion" in the subject line. Tell us which organisation it concerns.

When we receive it, we will:

1. Confirm the request came from an owner of that organisation.
2. Revoke Centra's access: we unsubscribe Centra from your WhatsApp Business Account's messages and delete the stored access token, so Centra can no longer send or receive WhatsApp messages for you.
3. Delete the connection details, numbers, templates, conversations and messages listed above.
4. Email you to confirm it is done.

You can also remove Centra's access at any time from Meta's side, without contacting us. In Meta Business Suite on a desktop, select the Business apps tab, click Connected apps, select Centra Messaging, then click Manage, More and Uninstall. Meta disconnects the app immediately. Doing this does not delete what we already hold, so email us as well if you want that deleted.

If you messaged a business that uses Centra

That business decides what happens to your messages, and we process them on its instructions. Ask the business directly to delete your data. We will help them do it. If you cannot reach them, email support@centrahq.co.uk, tell us the business's name and your phone number, and we will pass your request on.

How long it takes

We complete deletion within 30 days of confirming your request. After that, the data may remain in our database's point-in-time backup history for up to a further 30 days, and then it expires permanently. We don't restore it from backups except to recover from a system failure.

Billing records we must keep by law (six years, under the Companies Act 2006 and HMRC rules) are not deleted. They contain no WhatsApp messages.

Messages also exist on WhatsApp itself and on the phones of the people involved. Those are held under Meta's own policies, and deleting your data from Centra does not remove them.

Contact

support@centrahq.co.uk

The Anderson Halford Group Limited

167-169 Great Portland Street, 5th Floor

London

W1W 5PF